Developing offline and online assets across a whole host of campaigns
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introduction
AKW specialises in accessible solutions for bathrooms and kitchen, as well as offering mobility aids.
Growing overseas, the team needed support to launch the US brand, Arc. Working with the team for more than five years, we’ve developed offline and online assets across a whole host of campaigns.
From annual product catalogues and brochures, to new landing pages and whitepapers, we’ve worked hard to ensure that the branding is intrinsic to every asset ensuring the brand is instantly recognisable and consistent. Taking complex solutions and translating them into easy-to-understand content, we’ve also created product CGIs and animations to support customer journeys.
Deliverables:
Brochure Design & Artwork, Copywriting, Graphic Design, Illustration, Image Retouching, Infographics, Print Design, Print Management, Product Photography, Room Set Design
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Client
AKW
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Industry
B2C
Beautiful Bathrooms & Beautiful Showering
We designed and produced both the Beautiful Bathrooms brochure and the Beautiful Showering brochure for AKW. These show a contemporary collection of baths and showers promoting not only the importance of functionality, but also the powerful impact that intelligently designed, beautiful spaces have on our well-being.
Accompanying the launch we also produced digital ads, print ads and pull up banners.
Infographics
AKW regularly need infographics to explain their products simply and effectively. This is an example of the three stages of specifying safety flooring.
Many of AKW’s products are highly technical, or have complex applications. We are often asked to clearly and simply communicate these aspects visually. Creating infographics, technical drawings, illustrations and animations, we are able to educate installers, customers and specifiers.
AKW Guides & White Papers
AKW manufacture accessible bathrooms and kitchens. They work closely with Occupational Therapists, Housing Associations, Care Homes and leading research institutes to provide guides and white papers to educate the market about their products.
ARC, the American arm of AKW Medi-Care, needed a new brand identity and marketing materials.
We devised a product brochure that showcased its innovative products and for use by the Sales Team, along with POS materials and sales sheets.
OT Trade Show Exhibition Stand
AKW regularly attends trade shows and exhibitions. As headline sponsor of the OT Show 2021 they wanted to make a real splash.
Mineral Creative devised a large-scale exhibition stand providing separate areas showcasing bathrooms, safety flooring, electric showers and care home specific lighting. Naturally the stand was wheelchair accessible.
Product Catalogue
AKW’s annual Red Book lists 5,000+ products over 515 pages. We provide technical illustrations, design and layout, copywriting and print management. We re-designed the catalogue in 2018 and have created a new design every year, making it easier to navigate, more intuitive to browse and easier to understand.
