Blog How to come up with quality content ideas; a guide to brainstorming | The Drum MINERAL on Twitter: “New research by System1 Group suggests that advertising’s ability to build long-term brand relationships and its effectiveness have been seriously undermined by the short-termism, standardisation and risk averse nature of digital ads. https://t.co/wNlQrKJyiW… https://t.co/Ols9D8RNTL” MINERAL on Twitter: “Interbrand’s ‘Best Global Brands’ list shows that Facebook has fallen from 8th in 2017 to 14th this year. via @TheDrum https://t.co/ALBI6869Qy… https://t.co/IKXclf9OuT” MINERAL on Twitter: “VW’s created a rather good set of movie idents based around typical jeopardy situations with a twist – the ‘movie star confidence’ that presumbaly comes from driving a VW. Entertaining stuff and worth a chuckle or two. https://t.co/NLv2ZpwWIL… https://t.co/bgqSrFyyi3” The Volkswagen T-Roc. Inspires Movie Star Confidence. – YouTube MINERAL on Twitter: “Marmite’s latest ruse is to hypnotise haters into becoming marmite lovers. Is this the answer advertising’s been looking for all along? https://t.co/APKCYdz6e1… https://t.co/F48YJShj4E” MINERAL on Twitter: “You probably won;t understand what’s being said in this ad, but you’ll get the gist and love it. We’ve all been there, right? https://t.co/aigDAoJzXH… https://t.co/ovP1WfTDvS” MINERAL on Twitter: “An excellent long read on why brand experience should not distract marketers from fundamental brand truths. https://t.co/uVufHX5iTi… https://t.co/uoKvzqPF43” MINERAL on Twitter: “We missed this but whiskey brand Glenlivet has set Twitter alight (in a bad way) with a limited edition cocktail pod made from seagrass. LOL. https://t.co/g9oEjJSsoX… https://t.co/AUy7b3SC2Z” MINERAL on Twitter: “Great animated ad from Honda ahead of the Japanese Grand Prix celebrating its wins through the years and as observed by @moreaboutads ‘The Finish Line Is Never the End’ is a neat catch-all whether you’re winning or not! https://t.co/403ENLEA3h… https://t.co/ZmcM9YZW8D” MINERAL on Twitter: “BMW’s produced a great short about its bubble car model Isetta which was used to smuggle people from East to West Berlin. A great story and fantastically shot. Fascinating. https://t.co/pM3RjMgf15… https://t.co/4lQW5YWaPM” MINERAL on Twitter: “Strong new campaign from Gore-Tex ‘Tested For Life’ shows off the product beautifully. Nicely done. https://t.co/T7a70h3bvA… https://t.co/SsByz8E4ik”
