Blog MINERAL on Twitter: “Over 50s say they are ignored and misrepresented by advertising. Hard to disagree with that. Check out the @Marketingweek article here https://t.co/N6Cz71cNRk… https://t.co/oBBDLbaBLO” MINERAL on Twitter: “Interesting post on how to leverage FOMO in copy (‘Download Now’ rather than ‘Read More’ for example) to frame your offer and achieve better take-up. https://t.co/8a8hHrXCdL… https://t.co/dAYpzoDrvQ” MINERAL on Twitter: “We don’t know what it is but we like it – check out this brilliantly bonkers ad for a chocolate bar in Brazil. https://t.co/GxzTMlepsC… https://t.co/WvGVF2lioz” BBDO France’s new ad for Ubisoft expands gaming’s horizons | MAA MINERAL on Twitter: “This is interesting. M&C Saatchi makes a big point of renaming its PR division. Not sure about the VOs or the graphics, but an interesting move away from short to long. https://t.co/SfHEkGrXBc… https://t.co/M3leGh1Vdb” MINERAL on Twitter: “‘Meet Grant’. Ad agency comes up with a spoof on the model advertising agency employee – spineless, Baileys for breakfast, thick skin etc. LOL https://t.co/KcBaojIrgo… https://t.co/YMAs9EXJLL” MINERAL on Twitter: “Brilliant spoof video prescribes VoterRX for Electile Disfunction – encouraging US voters to actually do something about their feeling of apathy and powerlessness. https://t.co/jeyBJaNueR… https://t.co/Hzseny9pnC” MINERAL on Twitter: “Amazon Prime tells us that ‘great shows stay with you’ in its new ad for Vikings. Funny and makes you want to watch the show! Perhaps we should all be a bit more ‘viking’ at work? https://t.co/dwE60Xieae… https://t.co/FQijZu4cgF” MINERAL on Twitter: “VW in Australia find a rather clever way of making an ad without having to include all the impressive (and expensive) scenes! https://t.co/06ZtrRL4jS… https://t.co/1buQ6ndwoE” MINERAL on Twitter: “Snappy stuff from Honda Civic. Some good filming but the street-poet thing everyone seems to be doing these days is starting to feel a little overdone. https://t.co/fmRM0YQXGA via @moreaboutads… https://t.co/qZEIqwSF4O” MINERAL on Twitter: “Check out the long-form film launching Asos new Collusions brand. Documentary feel but teases out some interesting views and feels like a good start to a long-running campaign. https://t.co/P1qgFGB4AZ… https://t.co/hXenfYBqns” MINERAL on Twitter: “Morning after pill EllaOne tackles the stigma-laden issue of contraception in a positive and refreshing way. Straight talking women taking ownership of their choices. Deftly handled. https://t.co/l4F85annYA via @moreaboutads… https://t.co/1g9J0YhTvA”
