Mercure Hotels
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introduction
Jupiter Hotels is a multi-brand UK hotels operator, with hotels owned, managed and operated under license as Mercure Hotels, Holiday Inn and independent hotels.
Our work for Jupiter has included staff newsletters, design and management of guest survey programmes, design and build of 27 hotel websites for its Mercure branded hotels and its corporate website, investor presentations and much more.
Deliverables:
Graphic Design, Print Design, Website Design & Build
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Client
Mercure Hotels
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Industry
Hospitality
Mercure Hotels – 27 individual hotel websites
Jupiter wanted to update all 27 of its Mercure branded hotel websites, to improve the ease of managing them and to boost their effectiveness in driving business.
Our challenge was the diversity of properties across the portfolio, the variance in quality of the available imagery, the restrictions imposed by Mercure’s brand guidelines and the sheer scale of the project.
The sites were built using a multisite WordPress installation, providing superior control over every site and allowing content updates simultaneously across all sites, whilst keeping the individual hotel domains which are so important for search engine rankings.
Jupiter Hotels now has 27 hotel websites that look great, work seamlessly, are easy to use, easy to navigate and easy to update.
Jupiter News – Staff Newsletter
Aiming to improve Jupiter’s internal communications, we suggested a staff newsletter distributed with the monthly payroll.
We produced the newsletter bimonthly between 2013 – 2020, handling all research, interviews, copywriting, design and printing.
Jupiter Hotels – Customer Survey
We wrote, designed and built Jupiter’s guest survey programme, implementing it on tablet devices which were sent to each of the hotel managers. The survey covers a wide range of topics from customer satisfaction to value and comfort.
Alongside the valuable data gathered every time a guest is surveyed, the anecdotal evidence gathered by the GMs as they talk to guests has proven invaluable in better understanding their guests and making improvements where necessary.
