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Helping Oakley become a household name

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Oakley

introduction

Chris from our team has worked with Oakley since 2003.

Back then it was a wholesale-only brand based in LA. Chris was an integral part of its subsequent growth into retail stores worldwide, a flagship store in Covent Garden and becoming a household name.

Deliverables:

Digital Advertising, Exhibitions, Graphic Design, Image Retouching, OOH Advertising, Photography, Print Advertising, Print Design, Print Management, Retail Design & Installation, Social Media Advertising, Video, Website Design

  • Client

    Oakley

  • Industry

    Retail

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Tour de France Launch at Harrods

Harrods have spaces in the Sports Floor that we took over for the launch of TDF. At the top of the escalators is a large area in which we installed a bespoke stand championing the TDF with Lance Armstrong’s (an Oakley sponsored athlete at the time) bike centre stage.

We also showcased the product in the corridor that leads to the sport sales area.

Plaintiff with Kevin Pieterson Product launch

Kevin Pieterson was photographed by Rankin. We retouched the images of him and shot the new product.

The launch consisted of a VIP evening event at the flagship store, window displays in all of Oakley’s five stores, World Duty Free installations, point of sale, print and digital ads.

Mark Cavendish ‘Milestone’ Product Launch

A massively successful launch for Oakley. For this press launch we were tasked with finding a way of engaging the press and invitees. We devised a static cycling race on interactive rollers, played out in real-time via two screens. The fastest person got to race Mark Cavendish in the final.

In-store we also produced a video, point of sale and a product hero area.

Covent Garden Sunglass Hut Takeover

Celebrating London 2012 we took over the flagship Sunglass Hut store in Covent Garden for Oakley.

We produced a ‘museum’ in the window displaying classic Oakley products in display cases, including the first-ever Oakley products from 1975.

We also produced a video to run behind the products, in-store POS including window vinyls, plinth graphics, hanging banners and other branded elements throughout the store.

Out-Of-Home (OOH) – Brand

Mark Cavendish and Jawbone eyewear. Just one of the many premium 96 sheet out-of-home sites we have produced over the years.