AKW’s wet room formers provide strength, reliability and reassurance but are unseen, as they sit underneath the floor tiles.
We needed to create a campaign which would stand out in crowded and cluttered showrooms and plumbers merchants and appeal directly to installers. The resulting campaign, ‘Wet Room Dreams’, focused on the strength, reliability and reassurance that AKW’s formers provide, and the importance of choosing the right products to create the perfect wet room. The imagery and copy was stylish, attractive and bright, designed to stand out against the usual POS in showrooms and trade ads in plumbing magazines.
The campaign featured in-store Point-of-Sale (including Pull-Up Banners, Brochures, Brochure Holders and Posters), Print Advertising in trade magazines, national Radio Advertising on Talk Sport, Banner Ads, Installation Videos, an Email Campaign, Product and Room Set CGI, Photography and a Product Microsite.
The campaign boosted sales, brand recall and awareness, and grabbed the attention of some of the UK’s biggest bathroom retailers who went on to stock AKW’s Wet Room Formers.
