AXA Business Insurance – Brand Materials, Digital Ads & Microsite
AXA Insurance was one of Mineral’s first major clients, approaching us to assist with building a microsite for its range of business insurance products.
The site, called ‘Business Guardian Angel’, was aimed at small businesses and designed to provide helpful information for business owners in an easily digestible format. Building awareness of the importance of business insurance was an integral part of the project.
The site was very well received and led to a number of partnerships with business service providers. It also led to AXA briefing Mineral to create a suite of marketing materials including a series of digital ads around tailored insurance, a new image library, landing pages for specific products, an interactive product selector tool and a strategy document outlining effective ways to communicate key product benefits.
