Limelight Sports is one of the UK’s leading mass participation event promoters, working with brands to produce some of the world’s top sporting events.
Limelight devised ‘Home Run’, a scheme to get more Londoners running by providing a guided run from popular locations around London through multiple routes before and after work, where they would deliver runners’ clothes and bags back to them! A great idea which really captured the imagination of the media.
Mineral Creative produced a series of guerilla marketing stunts, including red cards which could be given for various offences by tube and bus passengers, alongside coverage on BBC TV News, Evening Standard, Metro and in newspapers and on radio stations from all over the world.
ClientLimelight SportsServicesAdvertising, Art Direction, Copywriting, Photography, Research,Linklimelightsports.com
