London Sport’s mission is to get 1 million Londoners more active by 2020.
Part of this campaign is to recognise that many sports coaches don’t have the time or IT skills to produce their own marketing materials.
To help these local Sports Clubs, London Sport created ‘Clubworks’ and asked Mineral Creative to produce a concertina folded promotional brochure and a range of posters and flyers. The poster and flyer artwork included editable fields, enabling each club or coach to edit and print their own materials and encourage more Londoners to get active.
