Oakley – Mark Cavendish ‘Milestone’ Product Launch

Olympic cyclist Mark Cavendish launched Oakley’s new prescription frame, ‘Milestone’, at Vision Express’s flagship store on Oxford Street. Cav is one of Oakley’s most successful sponsored athletes.

We produced POS for the window, which included an HD screen display-case running the ‘Milestone’ promo video we created.

Alongside that was a ‘lenticular’ display stand – showing graphics which appeared to move as the pedestrians passed in front of the window. We designed and installed Window Vinyls announcing the new product and wrapped the Oakley store-in-store area in the campaign graphics.

We also produced an HD gaming bike race competition for launch day. Media and guests got to race against each other in an intense interactive one mile race. The person with the fastest time got to race Mark Cavendish in the final race. The campaign was a massive success and Mark was an absolute gentleman.

ClientOakleyServicesArt Direction, design, artwork, structure build, HD gaming design and adaption, installation.Linkuk.oakley.com