• 020 7112 8969
  • hello@wearemineral.com
logo
  • About us
  • Services
  • Our Work
  • Testimonials
  • Case Studies
  • Blog
  • Contact us
  • Search
  • 020 7112 8969
  • hello@wearemineral.com
Oakley Mark Cavendish Vision Express Milestone Launch Bike Setup
Oakley Mark Cavendish Vision Express Milestone Launch
Oakley Mark Cavendish Vision Express Milestone Launch Window
Oakley Mark Cavendish Vision Express Milestone Launch Window
Oakley Mark Cavendish Vision Express Milestone Launch Bike Racing
Oakley Mark Cavendish Vision Express Milestone Launch Store
Oakley Mark Cavendish Vision Express Milestone Launch Store
Oakley Mark Cavendish Vision Express Milestone Launch POS
Oakley Mark Cavendish Vision Express Milestone Launch POS

Oakley – Mark Cavendish ‘Milestone’ Product Launch

Olympic cyclist Mark Cavendish launched Oakley’s new prescription frame, ‘Milestone’, at Vision Express’s flagship store on Oxford Street. Cav is one of Oakley’s most successful sponsored athletes.

We produced POS for the window, which included an HD screen display-case running the ‘Milestone’ promo video we created.

Alongside that was a ‘lenticular’ display stand – showing graphics which appeared to move as the pedestrians passed in front of the window. We designed and installed Window Vinyls announcing the new product and wrapped the Oakley store-in-store area in the campaign graphics.

We also produced an HD gaming bike race competition for launch day. Media and guests got to race against each other in an intense interactive one mile race. The person with the fastest time got to race Mark Cavendish in the final race. The campaign was a massive success and Mark was an absolute gentleman.


ClientOakleyServicesArt Direction, design, artwork, structure build, HD gaming design and adaption, installation.Linkuk.oakley.com

Share
See more of our work

Community Fibre – New Customer Email

Community Fibre – Refer A Friend Email Campaign

Community Fibre TV – Social Media Posts

Wavelength Connect Digital Brochure

Wavelength – Connect 2021 Digital Brochure

DLF 50 years logo

Disabled Living Foundation – Celebrating 50 Years

Assa Abloy GripSafe Sales Brochure

Assa Abloy – GripSafe Tape Product Launch

Community Fibre – Take off in 2021 with 21% off new year offer

Community Fibre – Take Off in 2021 with 21% off

Community Fibre Speed Boost Campaign

Community Fibre – Festive Speed Boost Campaign

Community Fibre – Black Friday

Community Fibre – 3 GigaFast

  • Prev
  • Next
© 2021 Mineral Creative All rights reserved