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Mineral Bottles X1 2016

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MINERAL on Twitter: “Great article from @Marketingweek on the importance of making digital part of your marketing mix, not the whole thing – “You don’t need a digital strategy. You need a better strategy, enabled by digital.” https://t.co/p4CwjB5Gpz… https://t.co/iqVZm3FH3Q”

MINERAL on Twitter: “This is a rather nifty idea – Uber Eats will deliver a Christmas meal prepared by your family and a Coke to anyone working on Christmas Eve. The ad’s very well done, with a proper idea behind it. https://t.co/CU1lAM4uwB… https://t.co/HhS88lo3zL”

MINERAL on Twitter: “Not your average Christmas ad but Pampers gets plenty of pack shots in this nicely done spot set in a maternity ward. https://t.co/rHpAT6cGVd… https://t.co/sCMbDLZd7A”

MINERAL on Twitter: “There’s something a bit Nathan Barley about this ‘social experiment’ which saw budget US shoe brand Payless re-brand a store as Palessi, stage a fashionista launch and sell its $19 shoes for hugely inflated prices. LOL https://t.co/YJZnPqlwbg… https://t.co/AasLwnTnhx”

MINERAL on Twitter: “Twitter takes its flagship @Twitter account OOH in Times Square having seen a 14-fold increase in replies with its approach of conversing like a Twitter user rather than a publisher. via @TheDrum https://t.co/kiqLW4vjNm… https://t.co/IRVV5lJyPB”

ORANGE Christmas 2018 – Keep Christmas Wonderful – YouTube

MINERAL on Twitter: “Wonderbra updates its famous and controversial ‘Hello Boys’ ad, claiming that the new ‘Hello Me’ line is “our way of empowering women to express their individuality with confidence in themselves & in their style”. Hmmm… https://t.co/YyNHB78zKp”

MINERAL on Twitter: “BBC1’s Christmas ad pulls at the heartstrings, but does it hang together around the theme of togetherness? The Mum is just with her son, not her whole family, and they’re outdoors (not watching TV which is presumably what the BBC would prefer). https://t.co/mlKILKoaeB… https://t.co/HLCM7d55QD”

MINERAL on Twitter: “Burger King trolls McDonald’s again – if you’ve got the BK app and are within feet of a McDonald’s you can order a burger for $0.01 -but only in the US unfortunately. Clever geo-location stunt https://t.co/zLtC0UmbDw… https://t.co/qqz7kYrVPX”

MINERAL on Twitter: “BMW unveils a corker for its new X5 – driving in a straight line across the US from the factory to the LA Auto Show. Great premise and shows off the car’s attributes nicely. https://t.co/oCDR0g0kww… https://t.co/93Y0mAXsXV”

MINERAL on Twitter: “Re-posting WITH link! A budget ‘ad’ is getting lots of attention for its simple effective story-telling. The supposed 50 pound budget clearly means nobody got paid, including the actor, voice-over artist and director, but as a showcase it’s great. https://t.co/y0ILp5rIu0… https://t.co/ykZorhPHob”

MINERAL on Twitter: “Melanie Sykes makes a comeback for Boddingtons but it’s not quite the tour de force their ads of old were. https://t.co/zHwOVGowWF… https://t.co/3uTsLkuV0M”