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11 of Paddy Power’s most outrageous marketing stunts | The Drum

MINERAL on Twitter: “If you’ve ever debated whether to let your mud-spattered child back in the car after rugby, this is the car for you. https://t.co/luIeojyVJL… https://t.co/3BZZD8dZ96”

Are we in danger of over-estimating AI? | The Drum

MINERAL on Twitter: “We love the new ad from The Times which likens the Houses of Parliament to a zoo full of animals. Message received loud and clear. https://t.co/XL3KERAG6I”

MINERAL on Twitter: “RAF wins Channel 4’s Diversity in Advertising Award for this clever spot which turns all the usual ad cliches on their head. Brilliant. https://t.co/kdZ8DO3mul… https://t.co/pf01kyfMbo”

MINERAL on Twitter: “When KFC France said it was considering ‘beef nuggets’ apparently social media petitions started up immediately (really?? Who’s got time?) This ad announces a reversal. Is it just us or do the disappearing letters cleverly suggest ‘F*ck beef’? https://t.co/18r0VdcwM8… https://t.co/lunRk69QjB”

MINERAL on Twitter: “Adidas is telling us to ‘Recode Running’ and add creativity to running. We see what they’re trying to do but not convinced – not seen too many ‘trash’ runners ourselves, but nice idea. https://t.co/hI5YhjF2QX… https://t.co/w3zkm1LyBH”

MINERAL on Twitter: “When’s the best time to post your content on social media? This handy post tells you (Wednesday at 12pm and 2pm, Thursday at 1pm & 2pm for Facebook – so there!) https://t.co/6X5ByX3Nvi via @TheDrum… https://t.co/lhJRNbS5ul”

MINERAL on Twitter: “Interesting article on whether brand mascots have a place in today’s digital world to bring character and purpose to otherwise largely notional ideas of brand identity. https://t.co/petzB2yl6B via @moreaboutads… https://t.co/DVRMzCuc91”

MINERAL on Twitter: “Another great spot from NIKE in the spirit of ‘Nothing Beats a Londoner’, with a particularly Italian flare and focus on sporting women. Punchy stuff. https://t.co/8eRUFwXxYQ… https://t.co/wE3kazSMyW”

MINERAL on Twitter: “Ryan Reynolds and Hugh Jackman have ‘beef’ on social media apparently, and this smart ad plays on them making a truce. https://t.co/38WhkRAM3C… https://t.co/eNeuFspglm”

Are connected cars the new media frontier? | The Drum