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Mineral Bottles X1 2016

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MINERAL on Twitter: “You don’t see many ads based on musicals these days, but TK Maxx has done rather a good job of this one, with a clear proposition. https://t.co/jG44gYhTVF… https://t.co/Qp1VEP3cPh”

MINERAL on Twitter: “Axe is trying to get us all talking about ‘Bathsculinity’ (presumably with an American-style ‘math’ pronunciation) for whatever men get up to in the bathroom. There may be more important things to discuss currently! https://t.co/kgVn0xiItw… https://t.co/2kVZCBVOVx”

MINERAL on Twitter: “Not sure how many PornHub regulars are fussed about bee welfare, but in a truly strange cross-pollenated campaign (geddit?) they’ve created a ‘Beesexual’ channel featuring animated clips with porn-star VOs! Good grief. https://t.co/Bfln8yXQ8a… https://t.co/q2TQiLOu0g”

MINERAL on Twitter: “This Canadian effort celebrating Heinz’ 150th birthday is nowhere near as good as BBH’s recent efforts, but mildly amusing nevertheless. Anthropomorphism never seems to get old in advertising. https://t.co/KbESdhpUVI… https://t.co/5JJKTfEDWK”

MINERAL on Twitter: “Heineken introduces new packaging design to show more self-confidence in its brand, with a puffed-up can design. https://t.co/2D0pPT7iwz… https://t.co/MC7waGbRUG”

MINERAL on Twitter: “Carlsberg follows up self-critical social posts with a campaign dwanging on about having lost track of quality for quantity. But hold on…the line was always ‘Probably the best LAGER in the world’, not the best BEER? Re-writing history? Badly https://t.co/xHg6Igaw8s… https://t.co/F1dOrvFPqD”

MINERAL on Twitter: “Nice example of 3D projection and animation to create a bit of product launch buzz. These only really work in the subsequent film of the thing, unless they’re mass-scale events, but still clever. https://t.co/LwKY5rOgdS… https://t.co/InA87T7T0V”

MINERAL on Twitter: “Greenpeace takes a timely pop at Nestle for its rampant use of single-use plastics (1.7m tonnes PA and growing apparently). Good stuff. https://t.co/a4mYNnnZ00… https://t.co/ih0axcP6Yv”

MINERAL on Twitter: “Condom manufacturer Skyn has created an erectile dysfunction pill housed in some very clever packaging. When you open the box it ‘pops up’ like a self-righting ‘Weebles’ toy! https://t.co/kVW1FhHeq2 via @TheDrum… https://t.co/RHLokB5c7u”

MINERAL on Twitter: “Check out this great opinion piece in @moreaboutads from copywriter Tim Delaney on the power and enduring value of great OOH to demonstrate a brand’s stature. https://t.co/sYxHMdxoi8… https://t.co/ORit4spZXT”

MINERAL on Twitter: “Carlsberg starts taking the piss out of its own beer (by calling it ‘piss’, amongst other things) in the run up to a re-positioning campaign. Brave stuff! https://t.co/U0sMNMRwuP via @TheDrum… https://t.co/PcwItKDwrG”

MINERAL on Twitter: “A nice angle from IKEA on the issue of environmental awareness, taking a less shouty approach using the tag ‘Accidental Environmentalists’ whilst also highlighting all the products IKEA makes using recycled materials. https://t.co/gE0KgM1S7J… https://t.co/oOOPgP8ufx”